In the second half of our two-part Google Ads Measurement and Attribution series, we're going to be taking a deep dive into the topic of attribution and the different models available to help you value your conversions.
During this webinar hosted by Shashank Kaushal and Casey Lynn from Google, we'll cover:
- What privacy-centric measurement considerations your business needs to take
- What Conversion Modeling is and the role it will play in the future of measurement
- A deep dive into Ads Attribution Models, including data-driven attribution
- Intro some of the new features of Google Analytics (GA4)