How To Reduce Your Facebook Advertising Costs By Using Split Testing

Are you looking to increase the performance of your Facebook and Instagram advertising while reducing your ad spend? Of course you are!

To achieve this you'll want to be routinely using split testing - also called A/B testing - as part of your advertising strategy.

In this exclusive one hour live training session, our Head of Education Paul Fairbrother will be covering:

- The results of our $1,000 monthly experiments where we spend real ad dollars to see what tests are most effective

- What the most effective tests are that you should run first

- How much time and budget to allocate each test

- How to interpret the results