---
title: AdEspresso Case Study - Sugar and Crumbs
description: [Case Study] Read how Sugar and Crumbs tripled sales and increased profit margin in only one year with an organic & paid strategy by using AdEspresso.
image: https://landing.adespresso.com/hubfs/Screen%20Shot%202020-05-11%20at%205.17.50%20PM.png
---

[![AdEspresso](https://landing.adespresso.com/hs-fs/hub/364325/file-861911866.png?width=360&height=80&name=file-861911866.png "AdEspresso")](http://adespresso.com)

# Tripling online sales while increasing ROAS with a focus on retargeting and optimizing organic assets with AdEspresso

![Screen Shot 2020-05-11 at 5.17.50 PM](https://landing.adespresso.com/hs-fs/hubfs/Screen%20Shot%202020-05-11%20at%205.17.50%20PM.png?width=1105&name=Screen%20Shot%202020-05-11%20at%205.17.50%20PM.png)

Born after a chat around the kitchen table, and firstly aimed at finding a simple way of bringing a natural boost to founder Carol’s recipes, Sugar and Crumbs are a British e-commerce company specializing in all things “cake”. 

**Download this case study** and learn how Sugar and Crumbs used AdEspresso to:

**-Increase their online presence** with their Facebook group with more than 25k members and their bi-weekly Facebook live sessions with 10k views organically.  
-**Increase their sales by 3x** while accelerating their **ROAS** **by 66%**.

Sugar and Crumbs used AdEspresso to rapidly A/B test ads and identify the best performing one, allowing them to **reduce CPA**. 

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